In the digital world we live in, having a good website is key. Outdated sites that don’t render on mobile devices or load slowly will not impress members, nor make gains in the critical Google rankings game. However, even credit unions with new eye-catching websites won’t reap the full benefits if they are not measuring website performance through reporting. There are countless metrics that platforms like Google Analytics can track and trying to monitor them all can become overwhelming. Here are some key website metrics that credit union managers should be tracking to help guide marketing strategies and tactics.

Many credit unions have the best of intentions to create and launch amazing marketing campaigns, but when things get busy throughout the year, marketing is oftentimes the first thing to fade into the background. Now that 2019 is almost here, it’s time to start planning for next year’s marketing initiatives. If your credit union finds that marketing gets pushed off to the side each year, it may be more effective to commit to a few key elements rather than creating an exhaustive plan that will be difficult to manage. Here are 3 key items that will give your credit union the most bang for its buck next year.