These days, modern credit union (CU) members expect more from the financial  institutions they choose to bank with. They began a relationship with your CU because they were looking for a personalized level of care and attention to detail that they weren't able to find with larger banks. They'll maintain that relationship if your credit union proves committed to the idea of making members' lives easier and more convenient in any way that you can moving forward.

In a lot of ways, the success of credit unions over the years can be attributed to their natural emphasis on innovation--particularly when compared to larger financial institutions.

The process of opening a new account digitally is a critical part of any credit union's success. It serves as the gateway to an array of features and benefits, and a successful experience can increase member satisfaction, boost loyalty, and set the foundation for positive long-term relationships. As such, it is vital for credit unions to optimize their digital new account opening processes to ensure they remain up to date with changing technology and member preferences, continually offering the best possible experience.

At this point, there are a lot of credit unions that offer digital services like digital account opening. Therefore, if you truly want to stand out in a crowd, your credit union needs to go above and beyond merely what is expected of you.

Although it may sound unbelievable, a recent study revealed a frightening prediction: up to 80% of financial institutions could disappear by the end of the decade. That is unless they can find a way to use technology to innovate their operations, bringing them more in line with the expectations of modern audiences. Note that this number includes not only big banks but credit unions as well. Nobody is immune to the ever-evolving digital world that we are now a part of.

In many ways, credit unions in particular are faced with an invaluable opportunity to reassess their core processor needs and their larger digital efforts, doubling down on those areas and initiatives that will have the biggest positive impact on not only members but on the communities that they have become an invaluable part of.

At the core of any effort to increase efficiency for your credit union is an inherently straightforward idea: you need to empower both your employees and your members to do more with less.

Growth is always a top priority of any credit union leader--as it should be. But as you work to develop new growth strategies for your organization, you need to look for new opportunities to incorporate digital transformation as a part of it.

The past two years have seen strong credit union industry growth, which has been attributed to pent-up demand, in what has been called a rebounding economy. NCUA reported loan growth of 14.7 percent, membership growth of 8.1 percent, and net worth increasing at 13.9 percent in Q1 2021. This was met by digital transformation initiatives across many credit unions in an effort to meet member expectations in a transitioning consumer economy. Changes in card technologies, enhancements to digital wallet capabilities, and an evolving payments landscape have driven focus and investment over this time and heading into 2023.

Adopting a new core processing platform for your credit union is nothing if not an investment--and it's one that deserves to be protected. In many ways, it's the foundation upon which the future success of your organization will be built--both for your members and your employees. But you can't get to that point if you don't take a few important steps in the short term in order to guarantee success over the long haul.