Your Members Most Important Financial Number

By Preston Packer |

Jun

04

A member's credit score is only one number, yet knowing and understanding that number is very important. A great credit score leads to great deals — on loans, credit cards, insurance premiums, apartments and cell phone plans. Bad scores can limit choices or cause members to pay more. The lifetime cost of higher interest rates from bad or mediocre credit can exceed six figures! This means that helping your members know their score and how to improve it is extremely valuable. Education is key to member services, and it begins with helping members find and understand their credit score.

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Employing Millennials: Courting the Purpose over Paycheck Generation

By Preston Packer |

May

30

They have been called many things, from entitled to humble, hardworking to lazy, overly reliant on their parents while at the same time independent. Tom Brokaw even famously tagged them as "the greatest generation since The Greatest Generation." An enigma for retailers to attract and an adjustment for businesses to employ, Millennials (the generation loosely defined as those born between 1981 and 1996) have been simultaneously torn down and put on a pedestal by their peers and elders. But data doesn't lie. With over 56 million in the US workforce according to US Census Bureau data, Millennials make up the greatest percentage of employees today, and are proving that they are just as hardworking and perhaps even more balanced in their approach than generations before them. Hiring Millennials and keeping them happy and engaged at your credit union is heavily reliant upon the traditional motivators: money and benefits. However, what sets this generation apart when it comes to job satisfaction is the level of importance they place on purpose and technology... working for a credit union whose mission is in-line with their primary values, and one that provides them with the latest technology to get their job done efficiently are major factors in retention.

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Credit Union Leadership Inspiring Girls to Be Leaders

By Preston Packer |

Oct

18

Last Thursday marked the 7th International Day of the Girl. Not just a trending hashtag, or a reason to post pics on your Instagram and Facebook pages, October 11th is an international observance day declared by the United Nations in 2012 to increase awareness of gender inequality. The celebration of the day also reflects the successful emergence of girls and young women in societies around the world in equal and influential roles, with an understanding that we still have a long way to go. It is a day used by many philanthropists to promote their causes, such as the Global Girls Alliance initiative which announced last week to support over 98 million adolescent girls globally who are no longer sent to school. Leading by example is the best form of leadership and credit unions can continue to be proud of the example they set for girls, with women excelling in leadership in the industry.

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When to Say "No" to a Losing Member

By Preston Packer |

Sep

20

Any given Sunday, the NFL delivers surprises, but nobody expected the surprise that Buffalo Bills' Vontae Davis delivered mid-game during the Bills eventual loss to the Chargers. Davis came to the realization that he "shouldn't be out there anymore," pulled himself out of the game, changed into street clothes and left the stadium, later announcing his retirement from football. Davis knew he was struggling physically after ten grueling years in the professional level of the sport, and decided to "walk away healthy than limp away too late." While his timing is being questioned by teammates and fans alike, there is no doubt there is a lesson here that's applicable to all of us. Knowing when to say no to a member that becomes more harmful than beneficial is a key, but difficult, skill for credit union executives to master.

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5 Tips to Become Your Members Main Squeeze (er... Primary Financial Institution)

By Preston Packer |

Jul

19

Is your credit union firmly in your member's "friend zone"? Are you tired of playing second fiddle to their main financial institution? You know you have more to offer than some big, impersonal institution. You offer personal attention and care that they deserve. And you deserve to have the member relationship you've always wanted! It's time to do some peacocking and step up your game. Show potential members you can give them everything their bank can and more. Here are five tips to get your new members to commit to this monogamous financial relationship during account opening.

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NY Encourages Financial Support for Budding Marijuana Industry

By Preston Packer |

Jul

17

While marijuana legalization varies tremendously state to state, all evidence points to an increasingly mainstream adoption of medical marijuana across the US, with over half of the union (30 states) legalizing its use for medicinal purposes. However, with such inconsistent attitudes and varying legalities, those people looking to cash in on the industry are struggling to find the resources and financing they need. New York Governor Andrew Cuomo thinks it's high time we take measures to help these businesses out. 

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What Does Your Credit Union's All-Star Lineup Look Like?

By Preston Packer |

Jul

11

We are well into July, and for baseball enthusiasts, that means the All-Star game is right around the corner. This past Sunday evening MLB revealed the roster for the 89th annual Midsummer Classic with much fanfare, a few givens, and even some surprises. Some of the choices are fan favorites, others voted in by peers who recognize their hard work ethic, and some earn their spot thorough coaches who notice the grit and endurance that may go overlooked by the fair-weather fan. What does your all-star roster look like at your credit union?

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A Small Credit Union's Survival Guide in Turbulent Times

By Preston Packer |

Jul

05

There have been alarming stats of late that indicate a significant uphill battle smaller credit unions face in today's market. The NCUA classifies small credit unions as those with less than $100 million in assets, and more than 4,000 of the 5684 credit unions in the United States fall into that category. While the overall credit union industry is improving, the data for small credit unions doesn't look good, with assets and member size shrinking. More than 215 credit unions classified as small closed their doors in 2017, with average membership rates declining 4-8%. If you find yourself in this category and are witnessing similar trends, here are 5 survival tips to consider:

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When Three's a Crowd: Effectively Managing Third Party Vendors

By Preston Packer |

Jun

21

It is said "Two's company; three's a crowd," when two people are in a relationship and would prefer to be alone. Your credit union's tech revolves around the primary relationship of credit union and core processor, and when it comes down to the efficiency of your CU, this might be the relationship that matters the most. However, you may have many third parties crowding your space and taking away from time that should be devoted to activities which more directly impact your members. Vendors, suppliers, agents, brokers, specialists, consultants, and more are constantly vying for your attention as a credit union leader, and managing these relationships can be a job in and of itself. Leveraging third parties can help your credit union gain significant efficiencies, but managing them can be burdensome.

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The Perils of CU Leaders Helicopter Parenting Their Members & Staff

By Preston Packer |

Jun

19

There is a constant flow of outlandish stories pouring out of American universities. Kids who can't figure out how to cook an egg, sew a button, or "adult" in any way. Parents who are calling college professors defending their kid's sub-par mid-term efforts because the kid called them crying. These "helicopter parents" have tried so hard to protect their children from the big, bad modern world, that they've handicapped their growth and independent success to an embarrassing level. Are Credit Union leaders doing the same thing to their members?

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