Preston Packer

Find me on:

Recent Posts

Strategic Ways Credit Unions Can Tap into New Credit Card Users

By Preston Packer |

Sep

29

Today, credit union members and consumers have more ways than ever to pay for goods and services, including Buy Now Pay Later, automated clearing houses, mobile wallets, and peer-to-peer payments. At the same time, payment methods are getting smarter.

Read More

On-Demand Cards Build Credit Union Member Relationships

By Preston Packer |

Sep

27

There was a time when on-demand (also referred to as "instant issue") cards were one of those "nice to have" benefits for credit union members. They were fast, convenient, and efficient - but they weren't necessarily a "must have" feature like mobile banking.

Read More

How Credit Unions Can Help Members Through Periods of High Inflation

By Preston Packer |

Sep

21

According to recent data, almost 60% of consumers in the United States were living paycheck to paycheck in July 2022. Record high inflation is certainly being felt by people everywhere, regardless of where they live or how much money they make.

Read More

Changing Credit Card Offerings in the Era of Inflation: A Breakdown

By Preston Packer |

Sep

15

According to one recent study, the annual inflation rate in the United States grew to 9.1% by June 2022 - the highest rate since 1981. As a result, how people shop for things like credit cards is changing. This is especially true as not just inflation rises, but the prices of fuel and other essential items do as well.

Read More

4 Ways to Lend Members a Helping Hand to Weather Inflationary Pressure

By Preston Packer |

Sep

13

Whether your credit union member earns $30,000 a year or $300,000 a year, everyone is feeling the crunch from inflation. And this should come as no surprise, considering inflationary pressure is at a 40-year high. Even so, many financial institutions are reluctant to discuss inflation in a real way and offer tangible steps consumers can use to reduce the impact. However, your credit union could be the lighthouse that helps members weather the storm and navigate their way through the fog. Here are four key marketing messages and campaigns credit unions can use to help your members and your bottom line.

Read More

Optimizing Revenue Streams for Credit Unions

By Preston Packer |

Sep

07

In a period of significant global economic instability, the financial services sector is going through a significant period of disruption. This has been especially challenging for credit unions, who need to leverage a variety of methods to keep cash flow as stable as possible. Thankfully, there are ways to use this newfound disruption to optimize revenue streams moving forward. They require organizational leaders to keep a few key things in mind.

Read More

The Rewards of a Centralized Lending Process

By Preston Packer |

Sep

01

As a credit union, there are a wide range of opportunities that can be leveraged in terms of more effectively operating your lending process. Having said that, not all methods work equally well for each organization. Only by making an effort to fully understand your audience will you be able to come up with the techniques that fit best given the circumstances.

Read More

How Digital Lending & Human Touch Go Hand-in-Hand

By Preston Packer |

Aug

30

In an age of two-day Amazon delivery, instant Google search, and personalized lending offers through Credit Karma, your members are no longer satisfied with a slow back-office lending process that takes days to weeks. Instead, credit unions must modernize their lending with a digital loan origination system and powerful analytics.

Read More

Leveraging Data Analytics In Lending

By Preston Packer |

Aug

24

The cold, hard truth is lending isn't what it used to be. Everything has changed in recent years, forcing lending institutions to change too. As rates continue to increase and the financial landscape keeps evolving, credit unions must acquire new lending strategies to remain competitive in the industry. So, how should CUs adapt to these rapid changes? One of the most critical things you can do is take advantage of data analytics, which can help identify and target the right individuals based on a number of factors, from behavior and demographics to specific life events. In this article, we'll outline what's currently trending in the market and how your credit union can effectively harness the power of data analytics to benefit your members and bottom line.

Read More

Evolve Your Data from an Asset into a Competitive Advantage

By Preston Packer |

Aug

18

As a credit union, the trust of your members and community is second to none. In fact, 63% of consumers polled as part of the Kellogg Trust Index said they trust doing business with credit unions compared to 21% for the overall financial system. While valuable, credit union trust is no longer the end-all, be-all to providing a differentiated member experience—data is.

Read More

Recent Posts

Posts by Topic

see all topics
FLEX will improve your system efficiency.