Automated Loan Decisioning: Is It Right For Your Credit Union?

By Preston Packer |

Jun

01

Navigating a credit union's loan application process can often feel like an arduous obstacle course. The mountains of paperwork and tedious data entry involved can lead to errors and delays. However, there is a tech-driven solution on the rise: automated loan decisioning. By leveraging specially designed algorithms, this trend aims to digitize and simplify the loan application process, reducing paperwork for credit union employees and members, saving time, and minimizing the chances of human error.

Read More

How to Create an Unbeatable Cross-Selling Plan for Your Credit Union

By Preston Packer |

May

25

Building an effective cross-selling program for your credit union is essential for long-term success, as it relies on the most valuable asset of all: relationships.

Read More

The Secret Sauce to Credit Union Success: Simplified Cross-Selling

By Preston Packer |

May

23

When it comes to cross-selling, many financial institutions face a common issue: their efforts become overly complicated, leading to decreased member engagement. In this context, the age-old saying "keep it simple" holds true. If your credit union (CU) wants to implement an effective cross-selling strategy, it should focus on the following core areas:

Read More

Serving, Not Selling: The Key to Credit Union Member Loyalty

By Preston Packer |

May

16

Credit unions exist as a superior alternative to the cold, impersonal experience that many giant financial institutions offer.  Most consumers don't want to handle this essential aspect of their lives in such an impersonal way. They want to walk through the door and be greeted by familiar faces. They want to see people who actually know their names. They want to give their business to a place where they feel like everyone involved genuinely cares about the community.

Read More

Mastering the Art of Cross-Selling in Credit Unions

By Preston Packer |

May

04

According to a recent study, credit unions have a 60% to 70% chance of conversion when they concentrate on cross-selling to current members. However, when dealing with non-members or people without a pre-existing relationship, the chances drop to only 5% to 20%.


Read More

The Ultimate Guide to Credit Union Cross-Selling in the Digital Era

By Preston Packer |

May

02

If it feels like cross-selling fell out of favor over the last few years, you're not imagining things. In part due to reports of big bank employees opening up new accounts without customer authorization, the use of--and reference to--the cross-selling practice practically plummeted. In fact, it was estimated that the term was only used 86 times in presentations from publicly traded banks in 2019--as opposed to the 302 times it was used in 2015.

Read More

Part 2: Your Complete Guide to Innovative Digital Payment Options

By Preston Packer |

Apr

27

Welcome to Part 2 of our Complete Guide to Innovative Digital Payment Options. In Part 1, we provided a brief overview of the advanced technology that underpins digital payments and explained why they are increasingly crucial for credit unions. As we mentioned earlier, comprehending the fundamental aspects of this technology and its workings is essential to seamlessly integrate it into your credit union, thus benefiting both members and the institution.

Read More

Part 1: Your Complete Guide to Innovative Digital Payment Options

By Preston Packer |

Apr

25

The recent explosion in popularity of digital payments can be attributed to many things--from a younger and more tech-savvy generation of consumers becoming more financially stable to the rise of eCommerce and beyond. Regardless, 2/3rds of adults worldwide now make or receive digital payments regularly--a trend that shows no signs of slowing.

Read More

Digital Wallets: A Convenient Solution for Credit Unions

By Preston Packer |

Apr

18

If you've ever opened the built-in "Wallet" app on your iPhone, you're no doubt at least passingly familiar with how convenient digital wallets can be. With a few taps of your finger, digital representations of all of your credit and debit cards are available and can be instantly used to make contactless purchases and other digital payments.

Read More

Digital Payments May Be the Key to Pushing Credit Unions Forward

By Preston Packer |

Apr

13

The credit union industry has always been committed to innovation. This idea is especially important in the fast-paced, tech-driven modern world that we're living in. In an effort to not only maintain growth but to accelerate it as much as possible, credit unions need to embrace new solutions like digital payments wherever possible.

Read More

Recent Posts

Posts by Topic

see all topics
FLEX will improve your system efficiency.