One of the most important components of running a successful credit union is maintaining healthy relationships with your members. Credit unions that nurture relationships through two-way communication, and by providing members with the services they want and need, tend to thrive.

“Would you like fries with that?” If you’ve ever been to a fast-food restaurant in America, you’ve probably heard this question before and think little of it. But this is the art of cross-selling—selling or pitching an additional product to an existing customer based on their needs. And while it’s a commonplace practice, it’s not always as simple as it seems. Cross-selling involves knowing what your members want and need, and during these uncertain economic times, it’s become as important for credit unions as it’s always been for fast-food chains.