HELOCs: A Powerful Cross-Sell Opportunity for Savvy Credit Unions

By Preston Packer |

May

30

Credit unions are constantly striving to enhance their services for the benefit of their members. One valuable tool in their arsenal is the home equity line of credit (HELOC).

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Mastering the Art of Cross-Selling in Credit Unions

By Preston Packer |

May

04

According to a recent study, credit unions have a 60% to 70% chance of conversion when they concentrate on cross-selling to current members. However, when dealing with non-members or people without a pre-existing relationship, the chances drop to only 5% to 20%.


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