Welcome to Part 2 of our Complete Guide to Innovative Digital Payment Options. In Part 1, we provided a brief overview of the advanced technology that underpins digital payments and explained why they are increasingly crucial for credit unions. As we mentioned earlier, comprehending the fundamental aspects of this technology and its workings is essential to seamlessly integrate it into your credit union, thus benefiting both members and the institution.

The recent explosion in popularity of digital payments can be attributed to many things--from a younger and more tech-savvy generation of consumers becoming more financially stable to the rise of eCommerce and beyond. Regardless, 2/3rds of adults worldwide now make or receive digital payments regularly--a trend that shows no signs of slowing.

Each year, our lives become more and more digitally focused--to the point where most people spend the majority of their days interacting with some form of technology. Often, this happens in ways that would have seemed odd or even unthinkable in the past.

If you've ever opened the built-in "Wallet" app on your iPhone, you're no doubt at least passingly familiar with how convenient digital wallets can be. With a few taps of your finger, digital representations of all of your credit and debit cards are available and can be instantly used to make contactless purchases and other digital payments.

As recently as a decade ago, the idea that we were headed towards a "cashless society" seemed laughable. Now, with more and more people making purchases online and with options such as contactless payments becoming the "new norm" for in-person experiences, we may be a lot closer to a cashless society than we think.

In the 16 years since the iPhone was introduced, the world has changed immeasurably. Not only has nearly every facet of our lives become highly digitized, but it's also all hyper-connected as well.

Savvy credit union leaders understand that there have been a few key drivers of both deposits and loan growth in recent years. Better marketing campaigns that effectively target younger members are one of them, as have been more aggressive offers that people just can't help but say "no" to.

Growth is always a top priority of any credit union leader--as it should be. But as you work to develop new growth strategies for your organization, you need to look for new opportunities to incorporate digital transformation as a part of it.

The past two years have seen strong credit union industry growth, which has been attributed to pent-up demand, in what has been called a rebounding economy. NCUA reported loan growth of 14.7 percent, membership growth of 8.1 percent, and net worth increasing at 13.9 percent in Q1 2021. This was met by digital transformation initiatives across many credit unions in an effort to meet member expectations in a transitioning consumer economy. Changes in card technologies, enhancements to digital wallet capabilities, and an evolving payments landscape have driven focus and investment over this time and heading into 2023.

A successful credit union is one that steadily grows based on good member acquisition and retention practices. Not only will achieving this help your credit union expand it will also help weather economic downturns by having a strongly-developed membership base that supports your services.