Strategic Ways Credit Unions Can Tap into New Credit Card Users

By Preston Packer |

Sep

29

Today, credit union members and consumers have more ways than ever to pay for goods and services, including Buy Now Pay Later, automated clearing houses, mobile wallets, and peer-to-peer payments. At the same time, payment methods are getting smarter.

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On-Demand Cards Build Credit Union Member Relationships

By Preston Packer |

Sep

27

There was a time when on-demand (also referred to as "instant issue") cards were one of those "nice to have" benefits for credit union members. They were fast, convenient, and efficient - but they weren't necessarily a "must have" feature like mobile banking.

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Changing Credit Card Offerings in the Era of Inflation: A Breakdown

By Preston Packer |

Sep

15

According to one recent study, the annual inflation rate in the United States grew to 9.1% by June 2022 - the highest rate since 1981. As a result, how people shop for things like credit cards is changing. This is especially true as not just inflation rises, but the prices of fuel and other essential items do as well.

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4 Ways to Lend Members a Helping Hand to Weather Inflationary Pressure

By Preston Packer |

Sep

13

Whether your credit union member earns $30,000 a year or $300,000 a year, everyone is feeling the crunch from inflation. And this should come as no surprise, considering inflationary pressure is at a 40-year high. Even so, many financial institutions are reluctant to discuss inflation in a real way and offer tangible steps consumers can use to reduce the impact. However, your credit union could be the lighthouse that helps members weather the storm and navigate their way through the fog. Here are four key marketing messages and campaigns credit unions can use to help your members and your bottom line.

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A Smarter Credit Score Solution for Your Credit Union

By Preston Packer |

Jun

01

The Great Recession negatively impacted countless consumer credit scores, leaving many in a financial bind. Thankfully, credit unions (CUs) are stepping up to help people get back on their feet, offering their members a variety of credit-building services and tools--from low-priced secure loans and complimentary credit consultation to virtual debt management courses. Instead of charging high service fees, many CUs have resorted to more consultative methods.  Increasing credit can be a time-consuming process requiring patience and self-control. Below, we outline four key ways your CU can begin to either initiate credit or rebuild your members' credit scores.

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The Credit Union Credit Card Processing Strategy Debate

By Preston Packer |

May

26

The value of offering your credit union members credit cards has never and will never be in question. Credit cards have become a fundamental linchpin in consumer lending strategies for credit unions. However, not all credit card offerings and strategies are created equally. Specifically, the changing credit card industry makes selecting the best sourcing model more important than ever for credit unions.

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6 Benefits of Core-Integrated Card Payment Solutions for Credit Unions

By Preston Packer |

May

24

Credit cards play a critical role in credit unions' consumer lending strategies, but many credit unions have hesitated to switch to in-house cards. This has mostly been due to the unique characteristics of credit cards and inadequate core systems. However, today's credit unions must rise to the challenge and implement an efficient card management system, which will ultimately benefit both their CU and its members. Throughout this article, we'll show you the top six key advantages of a core-integrated card payment solution.

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Eliminate Debt and Simplify Card Payments for Your Credit Union Members

By Preston Packer |

May

18

Did you know that, according to 2021 fourth-quarter data from the Federal Reserve Bank of New York, Americans have over $856 billion worth of credit card debt? The amount rose tremendously from the third quarter of 2021, increasing by $52 billion. It is the most significant quarterly increase the U.S. has seen within the past 22 years and the third and only spike since the start of 2020.

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Setting Up Small Businesses For Success With Merchant Card Services

By Preston Packer |

May

10

As a credit union, it's imperative that you offer merchant card services to local small businesses. Why? Because credit card payment processing is at the very core of small-scale companies, and of course, one of your credit union's goals should be to help them prosper.

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Differentiate Your Credit Union with a Differentiated  Card Payments Strategy

By Preston Packer |

May

05

Today, consumers have access to more ways than ever to pay for goods and services. Whether it's convenient Buy Now Pay Later (BNPL), Cash App, Venmo, PayPal, or embedded payments—they all represent easier, frictionless payment methods for consumers. But that's not all they share in common: they all pale in comparison to the popularity of credit and debit card solutions.

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