Credit unions have long held a reputation for excellent member retention rates. Members are genuinely loyal to their credit unions. Yet, while they maintain their loyalty in the form of a car loan or mortgage, members are increasingly seeking out different FI's for their primary provider. While historically credit unions have been heavily focused on consumer lending by providing the lowest rates to members, it's time to step out of the past, and look beyond the present. Look beyond the lending department and consider the payments opportunity. In the top 3 US banks, for example, credit cards represent roughly 26 percent of loan volume, whereas for credit unions, cards represent just a little over 6 percent! It's time for CU's to look at how their members' lifestyles and spending habits have evolved, and evolve along with them.

You may try, and you may try, and you may try... but members can't get no satisfaction from a credit card that doesn't offer rewards and easily understood benefits. According to a J.D. Power 2019 Credit Card Satisfaction Study, rewards are what drive member satisfaction with credit cards, as has been the case for several years now. Issuing credit unions have continued to improve upon rewards programs but often struggle to find the right rewards offering for their member base, as well as a simple approach to understanding and redeeming rewards. The same JD Power study found that only 66 percent of members fully grasp their reward program offerings, and only about a third say they completely understood all the benefits available to them.

As if! Compare how members make payments today to how they made payments 25 years ago. In the 1990's, bills were paid primarily through snail mail by check, or perhaps paid in person with cash at a designated payment location. Many people still received traditional paychecks, and it was not uncommon to be stuck behind someone paying for groceries with a paper check. A stolen credit card could be as detrimental to your cash reserves as misplacing a highly valued beanie baby. Whatever! How times have changed.

More and more, members are reliant upon online shopping and payments, just as more and more hackers are targeting the sites where members shop. With the adoption of EMV (chip card) technology, face-to-face payment fraud has lessened. Conversely, digital transaction fraud and online card theft have increased. And while tools such as point-to-point encryption and tokenization are largely in place on e-commerce sites to safeguard buyers and merchants alike, it is important for consumers to be aware of where their data is most vulnerable. When shopping online, certain payment methods may be better than others, depending on the circumstances.

Credit card programs can be a smart way to grow your credit union, assuming your membership does one important thing: pay. There are many ways your members can make their credit card payments, some methods are more cumbersome and time-consuming than others. Eliminating hurdles to payment is an easy way to ensure your members don't get turned off by the process and pay on time. Here are some popular payment options offered by credit unions.

When EMV was introduced and widely adopted in the United States, there was no question that initial payments fraud was lessened and risks mitigated. However, there was also little doubt that eventually attacks would rise in different areas of the transaction as criminals would be forced to get more sophisticated in their methods. As we are in the full swing of the holiday season, it is a best practice for a credit union to remind their members to remain vigilant about their credit card accounts and payment methods, especially when shopping online.  The latest trend in eCommerce espionage targets loyalty programs associated with many credit cards.

Has the time come to bring your credit cards in-house? How do you know? Credit unions today are proactively evaluating their credit card program needs with the goal to have more control of both member services and cost. While there's a lot to take into consideration, the right core processor can make it seamless and efficient. It gives the credit union the ability to better protect data, while also providing a better experience for members.

Credit unions have long realized that by offering credit cards they can further deepen member relationships. They serve as another point of contact and open up another line of business, while also delivering high yields. Moving credit cards in-house means being able to eliminate third-party processing, which reduces expenses and delays. The key to being successful when moving credit card processing in-house is to work with a technology vendor that can handle the day-to-day activities efficiently, while providing capabilities that are cutting-edge and keep you competitive and relevant.

American teenagers spend an astounding nine hours a day with digital technology, watching videos, listening to music and playing games. And if you think this is just a US phenomenon, consider that 90% of children under the age of 18 in China have access to a mobile phone, comparative to the US's staggering 88%. Specifically in the teen years, aged 13-17, a survey  by the nonprofit Common Sense Media found that 95 percent of U.S. teens have their own mobile device, spending an average of 7 hours a day on screentime. The impact on social norms has been immense: Teens are spending more hours with media and technology than they do with their parents, time in school, or doing any other thing. This complicates the task of educating teens on financial responsibility, an historically parental duty.

To date, credit unions have been faced with the choice of providing credit card processing in-house or outsourcing. Historically, only big credit unions ran in-house credit card processing. Smaller CUs shied away from credit card processing due to a variety of factors: It was expensive to do so in-house, and outsourcing was often difficult to integrate with the core. Furthermore, the rewards programs were not up to par with those of banks and larger FIs, which made them less desirable to members. Now, with increases in integration capabilities and decreases in cost, credit unions of all sizes are incorporating integrated processing capabilities. Here’s why credit unions big and small have opted for integrated credit card processing.

It is said "Two's company; three's a crowd," when two people are in a relationship and would prefer to be alone. Your credit union's tech revolves around the primary relationship of credit union and core processor, and when it comes down to the efficiency of your CU, this might be the relationship that matters the most. However, you may have many third parties crowding your space and taking away from time that should be devoted to activities which more directly impact your members. Vendors, suppliers, agents, brokers, specialists, consultants, and more are constantly vying for your attention as a credit union leader, and managing these relationships can be a job in and of itself. Leveraging third parties can help your credit union gain significant efficiencies, but managing them can be burdensome.