As the economy begins to rebound, one of the most important things for credit unions looking forward is mortgage lending. Mortgage lending has always been important to the health and growth of credit unions, and perhaps now more than ever. Recent data shows low interest rates have led to rises in mortgage lending, and credit unions are commanding a greater share of the market than in previous years. But they are also having to adjust to the new elements of digital lending, and for many credit unions, there is still a lot they could do to improve their digital banking platforms.
There are many factors contributing to the changes taking place in the mortgage lending market. One is that as the economy reopens (over 900,000 jobs were added to the economy between June and July 2021), and unemployment rates continue to drop (currently 5.4% in July 2021), people are able to take out loans and make payments on time. And since the Federal Reserve cut interest rates to stimulate the economy in response to the pandemic, credit unions can borrow cheaper and offer lower rates to their members.
Listed below are a few recent stats from the Credit Union and Economic Reports:
Here’s a look at a comparison of first mortgage loans for credit unions from June of 2019, 2020, and 2021:
Although there are positive trends for credit unions in mortgage lending, there are many changes taking place in lending and banking in general. Rapid advances in technology and the increased presence of fintech companies in the lending space have made the lending market more competitive.
Let’s look at some of the benefits of digital lending and how credit unions can enhance their digital lending platforms:
There are several other crucial elements and features to consider when building your digital lending platform. But it’s clear that using the latest technologies to generate growth through member relationships and mortgage lending will continue to be important.
For credit unions that want to improve their digital lending strategies, analyzing certain key growth metrics or KPIs is vital. Key performance indicators can help you evaluate your CU’s efficiency and identify any areas where your CU could improve. This is vital knowledge for any CU that wants to improve its lending strategies. Two of the most important KPIs for lending are the Loan to Deposit Ratio and Loan Originations Per Employee. Other important KPIs include the Efficiency Ratio, Return on Assets, and the Cost of Technology per Member.
By getting a sense of your key performance indicators and how they stack up against your peers, your credit union can decide if you’re using the right credit union core technology to build your digital banking platform. Choosing the right credit union core technology is critical to running a successful digital mortgage lending platform. At FLEX, we can help you create a seamless mortgage servicing platform that can attract new members and provide them with the digital banking services they want and need. Download our Mortgage Servicing and Digital Lending eGuides to learn more.