On-line Reviews - An Opportunity to Build Your Member Base

By Preston Packer |

Aug

01

Who reads online reviews before making a purchase?  EVERYONE! A picture is no longer worth a thousand words in the realm of online shopping... words of others are worth a thousand words and more. The influence of online reviews and commentary, both positive and negative, has become increasingly critical to a product or brand's success. Reading the experiences of others is now one of the most impactful resources for potential customers. In fact, a recent study indicated that 90% of consumers consult online reviews before transacting with a business. During Amazon Prime Days earlier this month, for example, Amazon sold over 175 million items in two days. Each item has its own star rating review and some are labeled as a Prime recommended product... a bonus for that particular company, who no doubt saw a boost in sales due to that recommendation. A review can hold the power to make or break a business relationship in any industry where the consumer has a choice to make, credit unions included.

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Credit Union All-Stars of 2018

By Preston Packer |

Dec

27

2018 was a prosperous year for credit unions across the United States, and FLEX credit unions were no exception. Over the course over the year, our clients have made tremendous efforts to implement resources and services that provide more value and improve member experience. Three credit unions really stood out, and we are excited to share their achievements and successes from the past year. Here are our “Credit Union All-Stars” from 2018.

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Merry Christmas and a Happy New Year from FLEX!

By Preston Packer |

Dec

25

 

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Happy Thanksgiving from the FLEX Team!

By Preston Packer |

Nov

22

 
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Credit Unions Say No to Racism and Yes to Diversity

By Preston Packer |

Jun

05

As the world is learning a new term in "Ambien tweeting" with Roseanne Barr's recent blunder, they are also revisiting the ugly word "racism." Credit unions hold a unique distinction in the financial industry as consistently serving minority communities. Credit unions are frequently the only federally insured institutions serving low-to moderate-income and underbanked populations. There is no place for racism within credit unions, as the whole industry was founded on the premise of people helping people, the antithesis of racism. In addition to moral belief in the credit union difference of embracing diversity, diversity itself makes great business sense. The NCUA adamantly states: It makes good business sense to have members, managers, and employees reflect the community credit unions serve and for credit unions to serve diverse segments within their communities. Diversity leads to better service, greater innovation, improved solutions, and increased membership. 

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Preparing for and Managing Education Costs

By Preston Packer |

Apr

19

It's springtime and students are graduating, looking forward to their next step in life. Some are high school seniors about to embark on a brand new experience and obtain a college education. Others are graduating from college and about to enter the proverbial real world - with real jobs, real responsibilities and unfortunately, a lot of real debt. Preparing for these life steps are important, and proper planning can help ease some of the burden. College savings plans, such as 529s, student loans and overall responsible spending and investment plans can relieve some of the stress and provide assistance in repaying the debt. As a credit union, helping your members successfully manage their higher education debt represents a big opportunity to help them not only plan for but survive one of the biggest expenses in their lifetime.
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Credit Union Leadership Best Practice - Write It Down

By Preston Packer |

Mar

15

 
As any credit union executive knows, a typical workday can be stressful. There seem to be endless calendar entries that chop up your day into 1/2 hour time slots, each crammed full of meetings (some that even overlap), deadline reminders, reports to review, conference calls and emails. Not to mention dealing with member issues that may arise or even MSR drama. And it often doesn't stop once you leave the office - the need to cross something else off your to-do list might be compelling you to bring home your laptop to finish that last email or prepare reports for a board meeting. Seeking out best practices from others in leadership can provide some advice on how to control stress before it takes over your life.
 
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