Credit unions have become hugely popular over the last few decades for a number of reasons. For starters, they offer a more personalized and member-centric approach to financial services that a lot of larger organizations simply cannot match. They also offer safe, reliable services that members have come to depend on and even expect.

When it comes to cross-selling, many financial institutions face a common issue: their efforts become overly complicated, leading to decreased member engagement. In this context, the age-old saying "keep it simple" holds true. If your credit union (CU) wants to implement an effective cross-selling strategy, it should focus on the following core areas:

Welcome to Part 2 of our Complete Guide to Innovative Digital Payment Options. In Part 1, we provided a brief overview of the advanced technology that underpins digital payments and explained why they are increasingly crucial for credit unions. As we mentioned earlier, comprehending the fundamental aspects of this technology and its workings is essential to seamlessly integrate it into your credit union, thus benefiting both members and the institution.

The recent explosion in popularity of digital payments can be attributed to many things--from a younger and more tech-savvy generation of consumers becoming more financially stable to the rise of eCommerce and beyond. Regardless, 2/3rds of adults worldwide now make or receive digital payments regularly--a trend that shows no signs of slowing.

Each year, our lives become more and more digitally focused--to the point where most people spend the majority of their days interacting with some form of technology. Often, this happens in ways that would have seemed odd or even unthinkable in the past.

If you've ever opened the built-in "Wallet" app on your iPhone, you're no doubt at least passingly familiar with how convenient digital wallets can be. With a few taps of your finger, digital representations of all of your credit and debit cards are available and can be instantly used to make contactless purchases and other digital payments.

The credit union industry has always been committed to innovation. This idea is especially important in the fast-paced, tech-driven modern world that we're living in. In an effort to not only maintain growth but to accelerate it as much as possible, credit unions need to embrace new solutions like digital payments wherever possible.

In the 16 years since the iPhone was introduced, the world has changed immeasurably. Not only has nearly every facet of our lives become highly digitized, but it's also all hyper-connected as well.

A critical thing to understand about modern-day credit union members is that they want more options, not fewer. If they want to be pigeonholed into a cold, personal experience with a narrow focus that technically meets their needs but not in any particularly satisfying way, they'll do business with one of the larger, national banks. Instead, they want more flexibility and versatility than ever and credit unions (CUs) need to rise to that challenge.

These days, modern credit union (CU) members expect more from the financial  institutions they choose to bank with. They began a relationship with your CU because they were looking for a personalized level of care and attention to detail that they weren't able to find with larger banks. They'll maintain that relationship if your credit union proves committed to the idea of making members' lives easier and more convenient in any way that you can moving forward.