Strategic Ways Credit Unions Can Tap into New Credit Card Users

By Preston Packer |

Sep

29

Today, credit union members and consumers have more ways than ever to pay for goods and services, including Buy Now Pay Later, automated clearing houses, mobile wallets, and peer-to-peer payments. At the same time, payment methods are getting smarter.

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How Credit Unions Can Help Members Through Periods of High Inflation

By Preston Packer |

Sep

21

According to recent data, almost 60% of consumers in the United States were living paycheck to paycheck in July 2022. Record high inflation is certainly being felt by people everywhere, regardless of where they live or how much money they make.

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Optimizing Revenue Streams for Credit Unions

By Preston Packer |

Sep

07

In a period of significant global economic instability, the financial services sector is going through a significant period of disruption. This has been especially challenging for credit unions, who need to leverage a variety of methods to keep cash flow as stable as possible. Thankfully, there are ways to use this newfound disruption to optimize revenue streams moving forward. They require organizational leaders to keep a few key things in mind.

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What Does The Future Hold For Credit Unions & Fintechs?

By Preston Packer |

Jul

27

A lot has changed for credit unions within the past two years. Many have evolved their delivery models to support more digital, remote communications while still aspiring to offer a special, personal member experience. However, achieving this level of digital prowess takes a strategy that can quickly and easily adjust to uphold specific undertakings, like paycheck protection, skip-a-pay programs, and contactless transactions. Members still require personal connection even while online and those who aren't already acclimated to digital channels need more education, connection, and security understanding to get comfortable. So, what else has changed in the credit union world, and what does the future hold?

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The Importance of the Digital Transformation for Credit Unions

By Preston Packer |

Jul

07

As a credit union, you must adapt to your members' needs and wants, which include the adoption of new technology. According to a recent report from Experian Global, the number of people with mobile wallets and traditional payment methods is essentially the same. Out of 6,000 consumers and 2,000 businesses surveyed worldwide, 62% responded that they use mobile wallets, 63% said they use traditional payments, and 64% said they use a debit card for making transactions. In addition, the survey discovered that consumers are also using digital payment methods just as much as they use their email. With all of these statistics, it's safe to say that consumers are steadily becoming more tech-savvy. So, the real challenge for credit unions is to recognize the significant increase in digital spending and rise to the occasion.

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6 Benefits of Core-Integrated Card Payment Solutions for Credit Unions

By Preston Packer |

May

24

Credit cards play a critical role in credit unions' consumer lending strategies, but many credit unions have hesitated to switch to in-house cards. This has mostly been due to the unique characteristics of credit cards and inadequate core systems. However, today's credit unions must rise to the challenge and implement an efficient card management system, which will ultimately benefit both their CU and its members. Throughout this article, we'll show you the top six key advantages of a core-integrated card payment solution.

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Differentiate Your Credit Union with a Differentiated  Card Payments Strategy

By Preston Packer |

May

05

Today, consumers have access to more ways than ever to pay for goods and services. Whether it's convenient Buy Now Pay Later (BNPL), Cash App, Venmo, PayPal, or embedded payments—they all represent easier, frictionless payment methods for consumers. But that's not all they share in common: they all pale in comparison to the popularity of credit and debit card solutions.

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2022 Is The Year to Get Smarter with Credit Union Cross-Selling

By Preston Packer |

Apr

28

We get it—acquiring new members is vital to the growth of your credit union and virtually any other business. While the importance of new member acquisition is never in question, the cost of these ventures can be exceedingly high. According to a study by market analyst firm Vetter, a credit union's new member acquisition cost (MAC) sits comfortably somewhere between $400 and $700. This is a figure that has been climbing since COVID-19 due to the supersaturation of digital channels.

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Marketing Trends for Credit Unions in 2022 and Beyond

By Preston Packer |

Apr

26

Credit unions encounter a variety of obstacles within the competitive financial landscape of today. As a result, CUs must remain one step ahead of their competition by consistently increasing their membership all while adapting to ever-changing expectations from diverse demographics. In order to contend for their territory in the financial sphere, they must implement intelligent marketing and cross-selling strategies that will appeal to their target audience, especially within the upcoming generation (Gen Z). Here are the latest trends on how to effectively market your products and services that will result in a thriving CU.

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Getting New Members On Board With a World-Class Onboarding Experience

By Preston Packer |

Apr

14

New members have high expectations from your credit union. In addition to the long-standing persona of excellent service, members are conditioned for faster, more frictionless experiences. And your ability to deliver begins with onboarding. Let's take a closer look at a few best-in-class ways credit unions can exceed the expectations of new members when it comes to onboarding.

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