Last Summer, the reputation of banks fell for the first time in 5 years. After a series of data breaches in the banking industry, customers began to distrust larger financial institutions. As a result, people began to turn to credit unions, which they viewed more positively. The big point of differentiation between credit unions and other financial institutions is the culture of trust and member service. Credit unions tend to be more involved in their community, and are able to connect with members on a personal level. These are qualities that members have begun to value a lot more and credit unions anticipate more members in 2019 to join for these very reasons.
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