In 2020, credit unions and all sorts of businesses were forced to adapt and change the way they provided member services. Obviously, one of the biggest changes was finding a way to provide services and transactions that were once conducted in-person and make them digital. As member expectations and needs changed, CUs and other businesses were forced to enhance their digital platforms at an alarmingly fast rate.

Credit unions have a history of putting their members first. In fact, nothing is more important for a credit union than being able to provide personalized member services to members in their community. Perhaps this is why many credit unions have found the transition to digital banking and digital member services (DMS) that has taken place over the past few years to be difficult, and some are even resisting the changes.

With the rise of digital banking, it’s become increasingly important for credit unions to enhance their Digital Member Services (DMS). Moving in the direction of efficient and seamless digital solutions when it comes to member services is crucial for the survival of credit unions in the digital age. But it is also important that CUs do this while still providing the personalized member service experience that members expect.

Credit unions have always prided themselves on being able to provide personal, top-quality service to their members. As the world turns more and more towards digital solutions that affect how credit unions and other financial institutions do business, being able to continue to provide the best level of member service should be a top priority for all credit unions.

With mobile banking reaching its saturation point, credit unions now need to focus on product differentiation. It is no longer enough to just offer a mobile solution--it is now time to match mobile offerings with your member base. Remember, product differentiation is key, design excellence matters and your aim should be an incredible member experience.

Mobile banking has many benefits for credit unions and their members. A mobile banking app can provide members with 24-7 access to account information, instant bill pay features, and the ability to make purchases, transfer money to friends, and deposit checks with just the click of a button. These revolutionary changes have made banking quicker and easier than it’s ever been. As mobile banking continues to transform the financial industry, credit unions must pay close attention to what’s happening.

The growing demand for digital banking services and the rise of fintech companies into the banking space means that credit unions (CUs) have to change the way they do business in order to stay competitive. Members now want access to a variety of online banking services, and the credit unions that fail to provide them likely won’t be around too much longer.

New technologies are rapidly reshaping the way credit unions do business. Digital services are replacing traditional brick-and-mortar services, and it’s likely that this trend is here to stay. For credit unions to keep up with the times and remain competitive in this digital age, they must continue to upgrade their technologies to enhance their digital banking services.

As credit unions turn to digital solutions to meet their member’s changing needs, in-branch transactions and manual processes are rapidly becoming a thing of the past. Such digital transformation throughout the financial world is here to stay, and CUs must adapt to survive and thrive.

Collaboration and cooperation have always played major roles in the credit union ethos. One of the best examples of that philosophy in action is participation lending, which is when credit unions band together to back a loan to a single borrower. By doing so, credit unions can share the risks and rewards. For many credit unions, mitigating risk is vital, and so is the spirit of community that can be enhanced when rewards are shared.