These days, modern credit union (CU) members expect more from the financial  institutions they choose to bank with. They began a relationship with your CU because they were looking for a personalized level of care and attention to detail that they weren't able to find with larger banks. They'll maintain that relationship if your credit union proves committed to the idea of making members' lives easier and more convenient in any way that you can moving forward.

In a lot of ways, the success of credit unions over the years can be attributed to their natural emphasis on innovation--particularly when compared to larger financial institutions.

Regardless of how you look at it, enabling digital account opening for credit unions brings with it a number of distinct benefits, all at the exact same time. For starters, it creates a more satisfying experience for members--particularly those who are a part of the younger generations. These people want to bank wherever they want, whenever they want, and however they want. They increasingly use smartphones and other mobile devices to do it and digital account openings are a natural part of that.

Offering forward-thinking services like digital new account openings is a great way to improve your credit union's conversion rates, empower the user experience, and attract the attention of a younger and technologically savvy group of potential members--all at the exact same time.