As the infographic below shows, credit union technology can intensify member growth, especially in the 7 areas considered "Strong Technology Options":
In fact, credit unions that invest in all 7 see, on average, an increase in membership growth by 3.37%. Although operating expenses may rise with an increase in these technologies, there are possibilities of reductions in other costs resulting from increasing economies of scale and reducing the average cost per transaction that the technology brings to the bigger picture. If your credit union core software provider innovates through product development, in place of third-party integration, the cost reductions might be more significant.
Many small credit unions operate on antiquated core technology systems that inhibit, and even prevent new credit union software enhancements. As technology becomes faster, cheaper and more accessible, it should matter to small credit unions more now than ever before. Financial innovation has created new opportunities to transform credit unions. Finding the right fit somewhere along the continuum between being technology leaders and technology laggards will depend on how carefully credit unions choose their technology partner to guide them along the way.