You have access to numerous resources aimed at fostering growth and success. However, understanding which tools provide the most actionable insights can be challenging.
One key resource designed specifically for credit union leaders is the Callahan Market Share Guide.
Have you read the 2025 Callahan Market Share Guide? Packed with data and expert analysis, it’s a powerful tool—but it can also feel overwhelming if you’re unsure how to navigate it effectively.
Keep reading to learn how to get the most out of this essential guide.
The Callahan Market Share Guide provides a detailed snapshot of the credit union industry, highlighting key trends, challenges, and opportunities. Here’s why this guide is a must-have for credit union executives:
By leveraging the insights in this guide, you can position your credit union for long-term success while staying ahead of industry shifts.
To maximize the value of the guide, focus on these three key sections:
According to Callahan & Associates, here are the insights you can gain from their page where the market share guide is available for purchase:
Source: Callahan & Associates
The Callahan Market Share Guide includes expert-written articles covering a range of topics from technology adoption to industry challenges. These articles provide:
A pulse on current industry movements and strategic shifts.
Case studies on how credit unions are tackling common challenges.
Inspiration for solving complex problems within your own institution.
By reading these articles, you can gain new perspectives and strategies to apply within your own credit union, ensuring that you remain competitive and forward-thinking.
Market share data is one of the most critical components of the guide, offering more than just numbers and percentages.
At first glance, it might seem like raw data, but a closer analysis reveals valuable insights into industry trends, competitive positioning, and potential opportunities for growth.
Understanding these market dynamics can help credit unions make more informed decisions about their core processing technology.
Current Market Share – Discover which core providers are leading the industry. This data highlights the dominant players and provides a benchmark for comparing your own institution’s technology choices.
Change in Market Share – Track shifts in market dominance that may indicate the emergence of better technology, more competitive pricing, or improved service offerings.
A provider gaining traction might signal innovation, while a declining presence could suggest challenges.
Competitive Positioning – Compare your credit union’s core processing technology with similar institutions.
Understanding your position in the market can help you stay aligned with industry best practices.
Using this data, you can assess whether your current core processor aligns with your long-term goals and whether changes might be necessary to stay competitive.
Ratios in the guide help determine how well different core processors support their clients in achieving growth, efficiency, and profitability. These insights include:
Member Growth & Profitability – Are credit unions using a specific core outperforming industry benchmarks?
Cost Savings & Operational Efficiency – How does a core processor’s platform impact credit union expenses?
Strategic Alignment – Does your current core support your digital transformation and future objectives?
By reviewing these ratios, you can assess whether your credit union’s core technology is maximizing its potential or if a switch could yield better results.
The Callahan Market Share Guide underscores a key industry focus: credit union growth.
At FLEX, we specialize in helping credit unions achieve sustainable growth with cutting-edge technology, seamless integrations, and dedicated core conversion support.
If you’re looking to enhance efficiency, drive member engagement, and future-proof your credit union, FLEX has the solutions you need. Click the button below to uncover FLEX's cutting edge integrations that can help your credit union grow.