Your members don’t just compare you to other financial institutions anymore. They compare you to the apps they use every day—Venmo, Robinhood, Acorns, and more.
And what powers those apps? Most often, Plaid®.
Today, 1 in 2 U.S. adults have used a Plaid®-powered app. That’s a massive shift in how people interact with their finances—one your credit union can’t afford to ignore.
Fintech isn’t a niche. It’s how millions of consumers manage their money.
People expect to connect their bank accounts quickly, securely, and seamlessly to whatever apps they use. They’re no longer impressed by this—it’s simply the baseline.
This expectation has become the norm, not the exception.
Members who use fintech apps are already familiar with the Plaid® experience.
They expect to link their accounts in seconds. They want the process to be intuitive, fast, and safe. And they expect their data to be encrypted and not stored permanently.
When they can’t connect their credit union account? They notice.
And often, they assume the credit union is the problem—not the app.
If your core system doesn’t support API connectivity, members can’t link their accounts to fintech apps. That’s more than just inconvenient.
It creates frustration. It sends the message that your credit union isn’t keeping up with digital trends. It erodes trust.
Even if you’re doing great work behind the scenes, your members may not see it that way.
FLEX Credit Union Technology offers a modern core platform with a clear focus on the member experience.
Through its FLEXBridge Open APIs, FLEX CU Tech gives credit unions the tools they need to integrate with trusted fintech partners—like Plaid®.
With the FLEX CU Tech + Plaid® integration, members can now securely connect their accounts to over 8,000 apps. That includes budgeting tools, payment apps, investment platforms, and more.
The experience is fast, easy, and secure—just like your members expect.
Offering Plaid® connectivity isn’t just a technical feature. It’s a competitive advantage.
It shows your credit union is responsive to member needs. It keeps you relevant to digital-first consumers. And it helps you retain members who might otherwise look elsewhere.
Technology is the great equalizer. With FLEX CU Tech, even smaller institutions can offer the kind of seamless experience that rivals the biggest banks.
The future of financial services is open, connected, and member-driven.
By integrating with Plaid® through FLEX Credit Union Technology, your credit union steps confidently into that future—ready to meet expectations and build loyalty.
Want to learn how it works and what it means for your institution?
Download the FLEX CU Tech x Plaid® Integration eGuide for answers to your top questions and insights on what this integration means for your members, your operations, and your competitive edge.