Meeting the diverse financial needs of your members is crucial for credit union growth and member retention. One effective way to achieve this is by offering a selection of tailored card products that cater to different spending habits and financial goals.
This article will highlight five key card options that can help your credit union stand out in a competitive market and better serve your members.
5 Essential Cards to Offer to Your Members
1. Rewards Debit Card
Imagine having a card that makes every trip to the grocery store or coffee shop an opportunity to earn rewards. That's the beauty of a Rewards Debit Card. Members can earn points or cashback with each purchase, turning their everyday spending into rewarding experiences. It's like a little bonus for simply going about their daily routines.
According to PYMNTS, debit card rewards are an effective way to boost engagement in your financial institution.
2. Cash Back Credit Card
A significant 56% of consumers show a preference for cashback cards over other rewards.
This presents a golden opportunity for your credit union to cater to the exact needs and preferences of your members, ensuring they don't have to seek out alternatives elsewhere.
3. Business Credit Card
When it comes to serving small businesses, your credit union can provide a wealth of valuable offerings. Leveraging your credit union's core values, you have the opportunity to offer small businesses...
- Community focus
- Personalization
- Better rates
- Lower fees
Running a business can be quite challenging, but a Business Credit Card can truly make a difference. It serves as a valuable financial tool that assists in tracking expenses, managing cash flow, and even earning rewards on business-related purchases. This card is designed to simplify the lives of small business owners.
4. Contactless & Digital Cards
With enhanced security and convenience, providing contactless and digital cards to your members is the ideal solution.
Over half of Americans utilize contactless payments, presenting a prime opportunity for your credit union to meet members where they are and offer precisely what they want.
5. Health Savings Account Card
For many Americans, health care is becoming increasingly more expensive, with the national healthcare spending hovering around $4.5 trillion. HSA use has risen dramatically over the past couple decades. With an HSA card offering, you can...
- Meet member needs
- Strengthen member relationships
- Get a competitive advantage
By offering Health Savings Account (HSA) cards, your credit union can step into a new realm of member service excellence. These specialized cards cater to the increasing healthcare needs of Americans, providing a convenient and efficient way for members to manage their healthcare expenses.
Transform Your Card Strategy with FLEX Technology
Offering these five must-have card products can transform your credit union into a powerhouse. Each card brings its own set of benefits, from rewarding everyday spending to simplifying business expenses and healthcare management.
By incorporating these cards into your offerings, you can create a dynamic and appealing portfolio that keeps members engaged and loyal. Click the button below to find out how you can do this.
