Digital Payments Harnessing BNPL: Drive Growth and Loyalty at Your Credit Union


Harnessing BNPL: Drive Growth and Loyalty at Your Credit Union

Buy Now, Pay Later (BNPL) was created as a response to the high annual percentage rates (APRs) of credit cards and the fees associated with personal loans. Initially embraced by consumers seeking a more flexible payment solution, BNPL saw a surge in popularity and peaked in 2022. However, since then, overall usage has seen a steady decline.

This trend might lead some credit unions to overlook the potential benefits of offering BNPL options to their members. Despite this decline, BNPL still presents unique opportunities that can be leveraged effectively by credit unions.

Harnessing BNPL Drive Growth and Loyalty at Your Credit Union

BNPL Opportunities Your Credit Union Can Take Advantage Of

Opportunity 1: Attracting a New Demographic

The average age of a credit union member is 53, a demographic that traditionally does not favor BNPL. However, younger generations, particularly those aged 18 to 34, are more likely to use BNPL services. According to The Motley Fool, this age group is three times more likely to use BNPL compared to older generations.

Gen Z and Millennials have shown a marked preference for the convenience and flexibility offered by BNPL. By integrating BNPL options, your credit union can attract these younger demographics, effectively broadening your member base. This integration serves as a strategic bridge, connecting the institution with potential younger members who might otherwise be drawn to competitors offering more modern financial solutions.

Opportunity 2: Increasing Member Satisfaction

In today's digital age, the variety of payment options is crucial for meeting member expectations. McKinsey & Company reports that more than 60% of individuals use at least two different payment methods. 

Offering a range of payment methods, including BNPL, can significantly enhance member satisfaction. Members are less likely to seek alternative financial services when their needs are met within their current institution. By providing BNPL, your credit union can ensure that they cater to the varying member preferences, thereby increasing loyalty and satisfaction.

Opportunity 3: Competing in the Market

Technology is leveling the playing field, making it easier for institutions to compete regardless of size. While many credit unions have yet to fully capitalize on available technology, those that do can compete more effectively with larger financial institutions. The cost of entry for adopting new technology has become more accessible, allowing credit unions to integrate advanced solutions like BNPL.

Integrating BNPL services can position your credit union as a technologically savvy competitor. This move can attract potential members who might perceive credit unions as lagging behind big banks in terms of convenience and modern financial solutions. By offering cutting-edge services like BNPL, your credit union can demonstrate its ability to meet contemporary financial needs just as well as, if not better than, larger banks.


Integrate BNPL For Your Credit Union Today

Your credit union has a lot to gain by integrating with BNPL. This integration can attract a younger demographic, increase member satisfaction through diverse payment options, and provide a competitive edge in the financial market. By doing so, your credit union can dispel myths about your inability to match the convenience and innovation of larger banks.

Curious about other integrations that could give your credit union an edge? Click the button below to learn more about FLEX’s integrations.

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Preston Packer

Written By: Preston Packer

Executive Vice President | CMO at FLEX Credit Union Technology
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