Persona Card Management

Card_Management_System.jpgIn order to treat your members fairly, do you treat them all the same? In fact, treating everyone the same is the opposite of treating everyone fairly. Just as you would assign a lower interest rate to a member with a better credit score, you would allow more spending freedom to a member who has earned your trust. 

Download the Persona Card Management White Paper to learn more about creating and managing personas for your card portfolio. You will see an example of a persona with associated characteristics and traits as well as a comparison to other persona examples. 

 

Download the White Paper