Will Zelle Win the Hearts of Credit Unions?

By Preston Packer |



For the past several years, the financial industry has claimed the P2P market was finally going to take off. While P2P payments have certainly continued to grow in popularity, they have not reached the heights that FIs anticipated. However, in the past year, P2P platforms have experienced immense growth, especially among big banks. Zelle launched back in September of 2017 and in 2018 they have made tremendous strides with larger FIs. Zelle is already working with 51 big banks and 200 more are under contract to launch in the coming months. However, with larger FIs under their belt, Zelle is also looking to win the hearts small and mid-sized credit unions.

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Is Zelle on Track to Dominate the P2P Market?

By Preston Packer |



P2P payments are no longer an everyday essential reserved just for millennials. There has been immense growth in the P2P marketplace in terms of the volume transferred, as well as the number of users on these platforms. Paypal’s Venmo was the first P2P app to gain popularity, but now faces competition as many other services have started popping up. Zelle, launched just one year ago, to the surprise of many, overtook the P2P market quickly with their real-time payment service. In 2017 Zelle processed $75 billion, whereas Venmo came in at less than half of that with $35 billion in transactions. Considering Venmo revolutionized P2P payments, what is it that Zelle has done to gain such a following?

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Are P2P Payments Slowly Overtaking the Financial Services World?

By Preston Packer |



In a bid to further their already extensive reach to young users, Venmo announced last week that they will be offering a debit card to their users. PayPal-owned Venmo is one of the most popular peer-to-peer payment service apps, and as the P2P market heats up, this is clearly an effort to take the lead that others will likely follow. Feeling pressure from Zelle, a network comprised of a consortium of some of the largest banks in the United States, who launched an app allowing their customers to send money to each other instantly via smartphones last year. Venmo is taking advantage of their speed to market to gain more users, but what does this mean to your credit union?

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