Should all Member's be Treated Equally?
Seth Godin, an acclaimed American author, blogger and business strategist, has repeatedly stood by the mantra "Treat different customers differently if you want them to remember you." Many managers make the mistake of insisting that all members should be treated the same, or similarly stated, that all members should be treated the best. In the words of Syndrome (aka the villain in Disney's The Incredibles): "when everyone is super, no one will be." If you are striving to treat all members the best every time, not only is it unrealistic and exhausting your resources, the perception becomes your best is normal, and when certain situations demand even more than your normal, you simply can't out-better your best.Read More