Each year, our lives become more and more digitally focused--to the point where most people spend the majority of their days interacting with some form of technology. Often, this happens in ways that would have seemed odd or even unthinkable in the past.

If you've ever opened the built-in "Wallet" app on your iPhone, you're no doubt at least passingly familiar with how convenient digital wallets can be. With a few taps of your finger, digital representations of all of your credit and debit cards are available and can be instantly used to make contactless purchases and other digital payments.

The credit union industry has always been committed to innovation. This idea is especially important in the fast-paced, tech-driven modern world that we're living in. In an effort to not only maintain growth but to accelerate it as much as possible, credit unions need to embrace new solutions like digital payments wherever possible.

As recently as a decade ago, the idea that we were headed towards a "cashless society" seemed laughable. Now, with more and more people making purchases online and with options such as contactless payments becoming the "new norm" for in-person experiences, we may be a lot closer to a cashless society than we think.

In the 16 years since the iPhone was introduced, the world has changed immeasurably. Not only has nearly every facet of our lives become highly digitized, but it's also all hyper-connected as well.

A critical thing to understand about modern-day credit union members is that they want more options, not fewer. If they want to be pigeonholed into a cold, personal experience with a narrow focus that technically meets their needs but not in any particularly satisfying way, they'll do business with one of the larger, national banks. Instead, they want more flexibility and versatility than ever and credit unions (CUs) need to rise to that challenge.

These days, modern credit union (CU) members expect more from the financial  institutions they choose to bank with. They began a relationship with your CU because they were looking for a personalized level of care and attention to detail that they weren't able to find with larger banks. They'll maintain that relationship if your credit union proves committed to the idea of making members' lives easier and more convenient in any way that you can moving forward.

In a lot of ways, the success of credit unions over the years can be attributed to their natural emphasis on innovation--particularly when compared to larger financial institutions.

Offering forward-thinking services like digital new account openings is a great way to improve your credit union's conversion rates, empower the user experience, and attract the attention of a younger and technologically savvy group of potential members--all at the exact same time.

The process of opening a new account digitally is a critical part of any credit union's success. It serves as the gateway to an array of features and benefits, and a successful experience can increase member satisfaction, boost loyalty, and set the foundation for positive long-term relationships. As such, it is vital for credit unions to optimize their digital new account opening processes to ensure they remain up to date with changing technology and member preferences, continually offering the best possible experience.