For decades, credit unions have been seen as invaluable contributors to the communities they operate in. This is especially true when compared to the stale, impersonal experiences that are often offered to those that bank with larger financial institutions.

In many ways, credit unions in particular are faced with an invaluable opportunity to reassess their core processor needs and their larger digital efforts, doubling down on those areas and initiatives that will have the biggest positive impact on not only members but on the communities that they have become an invaluable part of.

Digital transformation isn't just an important part of the success of any credit union--it has become critically so in the wake of COVID-19. According to one recent study, the pandemic sped up the average adoption of digital technologies by an estimated three to seven years, all in the span of just a few months.

These days, members are flocking to credit unions for a myriad of different reasons. Some want the convenience that credit unions are known for - they want to be able to utilize services where they want, when they want, no matter what. Others strive for the personal level of care and attention to detail that larger financial institutions just aren't capable of offering. Others still strive for both at the same time.

There is a growing demand for credit unions to offer new technologies and alternative touchpoints, all while providing an exceptional member experience. These demands are requiring credit union management to find new and innovative solutions to meet expectations while also looking for methods to reduce costs and increase efficiencies. Interactive Teller Machines (ITMs) are the next wave in credit union efficiency for both CUs and their members.