Hi, my name is Preston. I am addicted to omni-consumerism. You may not understand that term, but my family does because they understand me. You see, my brothers (both of them) never use the Internet much, they just call me. The conversation always begins in the typical manner “how are you?”, how are the kids?”, but it quickly moves to the real reason for the call – “what phone did you just upgrade to and why?” or “what tablet are you using?” Most recently it was “what tires did you put on your truck?”. I had never caught on, until a recent conversation with my mother. She told me, “you know the reason your brothers call you, don’t you?” Ummm… because they like me? “No, well yes, but no. They call because you always research everything you buy, they don’t want to spend the time, especially knowing you have already done the heavy lifting for them.”
Everyone knows someone like me. I’ve always just considered being an omni-consumer economically smart. The truth is I am part of a growing consumer movement, which is generally classified by those who are 35 and under. How do you capture the omni-consumer’s attention?
“Omni-consumerism concentrates on the seamless approach to the consumer experience, through all available channels/touch points in the purchasing journey,” according to Navigate. Navigate continued: “The omni-channel customer has 360 degrees of discovery and uses all possible channels simultaneously, prior to purchasing a product. This means customers are entering stores already well informed about product features and price."